Here is my Learning Journal assignment for one of the hardest, yet at the same time, most interesting units I ever took part in – Strategic Business Planning 615. The idea of the assignment was to write some thoughts on some of the issues that we’ve touched upon in this unit; cases, personal observations and/or experiences that stood-out for us during the semester (almost like a journal one might say :)).
I’ve covered a few topics in here; my views on business strategy/strategies, my personal brand development, External Factor Analysis Summary (EFAS) of my cigarette habit, the protagonist from the movie ‘Exit Through the Gift Shop‘ and how he links with business strategies, depression and environmentalism. There’s a lot in there, but it all makes one solid cohesive unit.
I ended-up receiving a High Distinction for this, and I must say, if it wasn’t for my lecturer Ron Reagan and his open-mindedness, this could have been marked a lot lower – thank you Ron for allowing my imagination run wild. He is a brilliant lecturer, very understanding and easy to get along with – even though he portrays himself otherwise…
I will always look at how I can provide value to the consumer first, and the brand second.
The only way of getting something back is by giving it away first.
A growing number of music-lovers unhappy about the way album tracks are enjoyed in a pick-and-mix fashion have decided to take action. Not happy with the “fast food music” download culture, they decided to start a club where the rules are simple – no talking, no texting, and you must listen to every song on the album.
BBC News – Are record clubs the new book clubs?.
This is a copy of my article review assignment for International Marketing 615. The assignment asked to choose a recent newspaper/magazine article that describes a situation that could possibly impact organisations from a marketing perspective.
I chose an article that described the current hip-hop scene in Los Angeles and how the changes and trends that are taking place in that community are slowly spreading and being adapted by the rest of the world-wide hip-hop scene.
Final mark for this piece was a distinction – not too sure what was good/bad, as the lecturer did not provide any feedback (I took this unit on-line – never again. Online feedback by Curtin for this unit was useless, ie non-existent). Anyway, hope it helps you out. And no copying! 🙂
It’s the place to go if you want to keep up-to-date with what’s happening in the so called “underground” music scene. After all, music is a huge influence on our culture, so it’s good to know what occupies the hearing space of people out there.